Why I’m rebranding (and what the heck is hygge?)
When seeking a new name for my blog, I came across the Danish concept of hygge. While the word doesn’t have an exact translation, hygge broadly means an approach to life that encourages positivity and greater well-being through enjoying the simple things in life. It’s loosely translated as “contentment of the soul.”
You cant argue for the empowerment of women by encouraging them to aggressively assert themselves but ignore the reality that men feel entitled to politeness and that few things are more dangerous than a man who feels humiliated. Fix the latter and the former becomes unnecessary.